The Bitton Story
The Bitton Group is a family owned and operated business with three cafe bistros, a product range and a consulting business. For over 22 years, French passion and exceptional service runs through everything owners, David and Sohani Bitton do. Driven to create memorable experiences for all who walk through their venue's doors, you will always feel warm and welcome.
Established in 2000 with their flagship cafe in Alexandria, it was in the household kitchen of David and Sohani that a unique range of gourmet products was lovingly created to meet the demand of locals who frequented their little café down the road. Overnight success was met with demand for more products and so the range of ‘Bitton’ products was born.
From its humble beginnings the range has grown exponentially, now including more than 20 products that are sold in over 500 carefully selected fine food stores and Woolworths nationally.
In 2012 the Bitton team branched out into a consulting business - Bitton Consulting offering various clients advice based on their own success and oversight within the food industry. With an experienced team lead by Sohani Bitton, we bring other people's culinary visions to life.
Despite its success, Bitton venues remain community focused and we are always looking to give back to the people who frequent our venues.
Each year, Bitton continues to strive to be the best local cafe in its various communities, providing quality food using the freshest produce and our own unique flavours. Our mission is to create raving fans in everyone who walks through our doors and to continue to build on the personality and brand that is Bitton, making it the most recognisable, both in Australia and internationally.
Our five year plan will see the launch and completion of many new projects. We hope to have five new Bitton Cafe and Bistros up and running in similar communities. Each will be strongly linked to our flagship store in Alexandria. The stores will be built around a dedicated team with efficient systems in place to ensure excellence in service and product. They will have a strong emphasis on supporting the local community in which they are located.
The Bitton product range will be seen in over 1000 fine food stores nationally and our export profile will increase to be present in over ten countries. We will continue to offer effective sales and marketing support to our selected stockists, distributors and representatives.
This is our vision and our mission over the next five years. With the help of our valued management team, employees, suppliers and service providers we hope to achieve success whilst ensuring that our philosophy of providing quality, consistency and excellence in everything we do is upheld at all times.
David & Sohani Bitton
Giving Back To The Community
The Bitton Group has a strong emphasis on supporting the local community in which our cafes are located. We are regularly involved in charities, employ local residents wherever possible and work closely with other businesses in the area.
Outside of Bitton, David Bitton has worked closely with many charities that are close to his heart including:
The Partnership Council of the Chris O'Brien Life House for Cancer Research and Treatment at RPA.
Honoured to be an Australian Day Ambasssador every year since 2013.
A proud member of the invitation only Global Entrepreneurs' Organisation.
The Family Room Ambassador for the Ronald McDonald House in Randwick.